Privacy Policy

Last updated: December 11, 2024

BC Innovation Labs LLC DBA PictPerfect ("we", "us", or "our") operates the PictPerfect website and services (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our Service.

1. Who We Are

PictPerfect is an AI-driven photo coaching service that guides users to take well-composed photographs by overlaying SVG instructions and providing personalized tips in real-time. By using our Service, you consent to the data practices described in this policy.

2. Data Protection Officer

Our Data Protection Officer (DPO) is:

Name: Nick Rackley
Address: 10922 80th Pl NE, Kirkland, WA 98034
Contact: dpo@pictperfect.com

3. Information We Collect

Personal Information: We may collect personal information that can be used to identify you, such as your name, email address, IP address, device identifiers, and other similar information.

Photographic and Location Data: Our Service is designed to assist you in taking photographs. In order to provide our AI coaching features and to enhance the user experience, we may collect and process the following types of data:

• Photographs: Images you capture while using our Service. These may include identifiable persons, objects, and landmarks.
• Location Data: Precise geolocation information (e.g., GPS coordinates) associated with where a photograph was taken.

By using the Service, you agree that we may collect, store, and process these images and location data for the purposes described in this policy.

4. How We Use Your Information

We use your personal information, photographs, and location data for the following purposes:

• Service Delivery: To provide, maintain, and improve the functionality of our AI coaching features, including analyzing images and providing SVG overlays and real-time suggestions.
• Marketing and Promotion: We may share the images and associated location data with third parties for marketing purposes. This includes using your photographs in promotional materials, on our website, in advertisements, or sharing them with business partners who may use them for their own marketing campaigns.
• Analytics and Insights: To understand how users interact with our Service, troubleshoot issues, and develop new features. This may involve the use of aggregated or anonymized data derived from your personal information.
• Legal Compliance and Security: To comply with legal obligations, enforce our Terms of Service, protect against misuse of our Service, and ensure the security of our network and systems.

5. Disclosure of Your Information

We may disclose your information to the following categories of recipients:

• Service Providers: Third-party vendors who perform services on our behalf, such as image analysis, cloud storage, marketing, and data analytics.
• Business Partners: Companies that may incorporate your photographs and location data into their marketing materials, campaigns, or promotions. These partners may use the data for their own commercial purposes.
• Affiliates and Subsidiaries: Entities that are under common ownership or control with us.
• Legal Requirements: We may disclose your information when required by law or to protect our rights, property, safety, or the rights, property, and safety of others.
• Business Transfers: If we undergo a merger, acquisition, reorganization, or asset sale, your information may be transferred as part of that transaction.

6. International Data Transfers

Your information, including photographs and location data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction. By using the Service and providing us with your information, you consent to any such transfer.

7. Data Retention

We retain your personal information, photographs, and location data for as long as is necessary to fulfill the purposes set out in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. We may retain certain data even after you cease using the Service for the above-mentioned purposes.

8. Your Choices and Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. To exercise these rights, please contact our DPO at dpo@pictperfect.com. We will make reasonable efforts to accommodate your request, but please note that we may need to retain certain information for legal or internal business purposes.

9. Security

We take reasonable measures to protect your personal information, photographs, and location data from unauthorized access, disclosure, alteration, or destruction. However, no online service can guarantee complete security. Your use of our Service is at your own risk.

10. Children’s Privacy

Our Service is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe that we have collected information from a child, please contact us immediately so that we may delete it.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will update the "Last updated" date. Your continued use of the Service after any modifications indicates your acceptance of the changes.

12. Contact Us

If you have any questions or concerns about our Privacy Policy or the handling of your data, please contact us at:

BC Innovation Labs LLC DBA PictPerfect
Attn: Privacy Department
10922 80th Pl NE
Kirkland, WA 98034
privacy@pictperfect.com